SaaS Growth Stories

Good tips as understanding the problem and the product ("Build a solution to a problem you know and understand"), and client focus ("Remember to treat your 1,000th customer the same way as...

Twenty-two learnings from BuzzSumo's first year, when it grew to $2.5M in revenues, written by the founders themselves. The learnings include among others product matters more than...

If you are starting a blog for your business, you'll find good tips to grow your audience starting from 0.

A short story about Friendly's beginnings, launching two products on Product Hunt (with very little success) and then using affiliates for sales.

Short answer: great product, some marketing and a bit of luck. These things got Pipedrive to pass the 10,000 paying customers milestone earlier in the year.

Plausible Analytics is an alternative to Google Analytics focused on privacy. One of the founders tells us the story of their first few months, where they get to almost $3k in MRR. They...

Veed is an online video editing software and this article explains in detail the 10 growth levers the founders used to get to $25k in MRR, which include: Product iteration Customer...

"How do you market and sell a product that your prospective customers don't even know they need? These customers aren't searching for your product or any product like it. But if they knew...

From 0 to $1M ARR in 3 years without any external investments, not outbound sales (all inbound) and a fully remote team of only 7 people. The founder and author of the article, Sarah Hum,...

Great writing by the head of marketing of the company: start with a great product and great support, focus on findability and recommendations for growth, leverage platforms (ie, Chrome...

An incredibly thorough analysis of Intercom's growth strategy. Intercom has grown to more than $50M in ARR using strategies as viral marketing (the famous "powered by" with twists as...

How the founder learned the skills he needed (responsive HTML), trusted data and used a very interesting positioning: "a valid approach for a new SaaS business entering an existing market...

A detailed report of how two Russian founders went from experimenting with SEO to creating a $100m ARR company in 10 years. Some of the learnings are founders with a passion for the space,...