"How do you market and sell a product that your prospective customers don't even know they need? These customers aren't searching for your product or any product like it. But if they knew that your product existed, they'd buy it."

Outgrow is a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads, founded in May 2016 in New York.

Great lessons on customer development, it's a podcast but it also has a full transcript if you prefer reading.